Items where Author is "Hamdan, Ummi Latifah Fitria"
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Thesis
Hamdan, Ummi Latifah Fitria (2022) Pengaruh brand experience dan brand trust terhadap keputusan pembelian secara online pada situs online shopping “Shopee” : studi pada generasi Z di Kota Semarang, Jawa Tengah. Undergraduate (S1) thesis, Universitas Islam Negeri Walisongo Semarang.