Social media, teenagers, and personal branding: a study of dramaturgy theory

Avianita, Tiara (2022) Social media, teenagers, and personal branding: a study of dramaturgy theory. Undergraduate (S1) thesis, Universitas Islam Negeri Walisongo Semarang.

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Personal branding is a person's activity in presenting himself through the advantages they have as a form of their identity with the aim of getting a good view of others. Currently doing personal branding can be done through social media, one of which is Instagram social media. The purpose of this paper is to determine the role of social media as a media for teenagers to do personal branding. This research method is using a qualitative method with a Descriptive approach. The result of this writing is that there are new benefits from social media for personal branding and there are many teenagers who use Instagram social media as a place to do personal branding. It turns outthat Instagram is currently not only used as a media for seeking entertainment and information but is also used as a media to build personal branding. The impact of doing personal branding through social media is that there is a new job for those who are usuallycalled Instagram Celebrities or Selebgram.

Item Type: Thesis (Undergraduate (S1))
Uncontrolled Keywords: Social media; Teenager; Personal branding; Dramuturgi; Instagram
Subjects: 300 Social sciences > 303 Social processes > 303.4 Social change
300 Social sciences > 305 Social groups > 305.2 Age group
Divisions: Fakultas Ilmu Sosial dan Politik > 69201 - Sosiologi
Depositing User: Miswan Miswan
Date Deposited: 20 Mar 2023 10:33
Last Modified: 20 Mar 2023 10:33

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