Penelitian kualitatif ini bertujuan untuk memahami secara mendalam proses implementasi komunikasi Islami dalam instrumen sertifikasi rumah sakit syariah di RSI Sultan Agung Semarang. Melalui observasi dan wawancara mendalam dengan tenaga kesehatan dan pasien, serta analisis dokumen terkait, penelitian ini mengungkapkan bahwa implementasi komunikasi Islami telah membawa perubahan positif dalam interaksi antara tenaga kesehatan dan pasien. Namun, penelitian ini juga mengidentifikasi beberapa tantangan, seperti kurangnya pelatihan yang berkelanjutan dan perbedaan interpretasi terhadap konsep komunikasi Islami. Hasil penelitian ini memberikan implikasi penting bagi pengembangan model implementasi komunikasi Islami yang lebih efektif di rumah sakit syariah lainnya, serta menyoroti pentingnya dukungan manajemen dan keterlibatan seluruh stakeholder dalam proses perubahan.

ABSTRACT:
This qualitative study aims to deeply understand the implementation process of Islamic communication in the certification instrument of Islamic hospitals at RSI Sultan Agung Semarang. Through in-depth observations and interviews with healthcare professionals and patients, as well as analysis of relevant documents, this study reveals that the implementation of Islamic communication has brought about positive changes in the interactions between healthcare professionals and patients. However, this study also identifies several challenges, such as a lack of continuous training and differences in interpretation of the concept of Islamic communication. The results of this study have significant implications for the development of more effective models of Islamic communication implementation in other Islamic hospitals, as well as highlighting the importance of management support and the involvement of all stakeholders in the change process.