Back-ind merupakan organisasi atau komunitas non-pemerintah yang fokusnya mengembalikan marwah alam dengan cara mengajak dan mengedukasi masyarakat agar menerapkan pola hidup keberlanjutan. Tujuan dilakukannya penelitian ini yaitu untuk mengetahui program-program bagaimana implementasinya, dan apa saja dampak initernalisasi pola hidup minim sampah yang dilakukan Back-ind.Adapun rincian permasalahan yang diungkap yaitu internalisasi yang dilakukan oleh Back-ind terkait dengan pola hidup minim sampah kepada masyarakat menggunakan sudut pandang sosiologi dan memakai teori interaksionisme simbolik Mead.
Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Penelitian lapangan (field research) dipilih peneliti sebagai jenis penelitian. Data di dalam penelitian ini diperoleh melalui dua sumber, yakni sumber data primer dan sekunder. Data primer didapatkan melalui observasi, wawancara, dan dokumentasi. Data sekunder didapatkan melalui buku, artikel, internet, dan lain sebagainya. Dalam prosesnya, peneliti melakukan observasi ke markas Back-ind dan datang ke program-program yang diadakan. Selain itu, peneliti juga melakukan wawancara dengan beberapa informan diantaranya yaitu pendiri Back-ind, anggota Back-ind, dan orang yang pernah mengikuti program-program Back-ind. Adapun data yang telah didapatkan di penelitian ini dianalisis melalui beberapa tahap diantara yaitu pengumpulan data, kemudian proses reduksi data, lalu proses penyajian data, dan penarikan kesimpulan.
Hasil dari penelitian ini yaitu terdapat program yang dilakukan oleh Back-ind untuk menginternalisasikan pola hidup minim sampah. Pertama, Beach clean up, door to door education, back your mind, green workshop, life and co, online campaign, riset timbulan sampah, dan bank sampah. Implementasi program-program Back-ind berbeda-beda sesuai dengan jenis programnya, dan juga melibatkan masyarakat atau komunitas lain. Keberadaan Back-ind memberikan dampak berupa dampak sosial, lingkungan dan ekonomi. Dampak sosialnya yaitu dapat menciptakan relasi antar individu atau kelompok. Dampak lingkungannya yaitu dapat membuat lingkungan yang sebelumnya kotor menjadi bersih dan menumbuhkan kesadaran untuk lebih peduli terhadap lingkungann. Dampak ekonominya yaitu membantu UMKM dan petani lokal karena memasok produk yang dijual di life and co, serta menjadi wadah untuk menjual produk yang dihasilkan dari pengolahan limbah dari bank sampah.

ABSTRACT:
Back-ind is a non-governmental organization or community that focuses on restoring the dignity of nature by inviting and educating the community to implement an exploration lifestyle. The purpose of this study is to find out how the programs are implemented, and what are the impacts of the internalization of the low-waste lifestyle carried out by Back-ind. The details of the problems revealed are the internalization carried out by Back-ind related to the low-waste lifestyle to the community using a sociological perspective and using Mead's symbolic interactionism theory.
This study uses a qualitative method with a descriptive approach. Field research was chosen by the researcher as the type of research. The data in this study were obtained through two sources, namely primary and secondary data sources. Primary data was obtained through observation, interviews, and documentation. Secondary data was obtained through books, articles, the internet, and so on. In the process, the researcher conducted observations at the Back-ind headquarters and came to the programs held. In addition, the researcher also conducted interviews with several informants including the founder of Back-ind, Back-ind members, and people who had participated in Back-ind programs. The data obtained in this study were analyzed through several stages including data collection, then the data reduction process, then the data presentation process, and drawing conclusions.
The results of this study are that there are programs carried out by Back-ind to internalize a low-waste lifestyle. First, Beach clean up, door to door education, back your mind, green workshop, life and co, online campaign, waste generation research, and waste bank. The implementation of Back-ind programs varies according to the type of program, and also involves the community or other communities. The existence of Back-ind has an impact in the form of social, environmental and economic impacts. The social impact is that it can create relationships between individuals or groups. The environmental impact is that it can make a previously dirty environment clean and raise awareness to care more about the environment. The economic impact is that it helps MSMEs and local farmers because they supply products sold at life and co, as well as being a place to sell products produced from waste processing from waste banks. to sell products produced from waste processing from waste bank.