Penelitian ini bertujuan untuk menganalisis strategi bisnis syariah online di CV Ardata Media Semarang menggunakan perspektif Sustainable Livelihood Approach. Penelitian ini merupakan penelitian kualitatif dengan didukung data-data kuantitatif. Metode pengumpulan data menggunakan metode wawancara, observasi dan pengumpulan kuesioner, dan dokumentasi.
Hasil penelitian menunjukkan bahwa, CV Ardata Media memiliki potensi untuk menjadi perusahaan syariah online yang sustainable dalam jangka waktu panjang. Founder CV Ardata Media mengharapkan keberkahan dalam usaha dan dapat memberdayakan warga sekita untuk berkarya dan memiliki pendapatan secara mandiri. CV Ardata Media menjalankan bisnis syariah sesuai asas muamalah. Praktik bisnis menggunakan manajemen bisnis syariah online justru semakin meningkatkan kepercayaan dan loyalitas dari klien. Klien CV Ardata Media semakin bertambah setiap bulannya, sehingga omzet perusahaan juga semakin bertambah. Faktor pendukung perusahaan syariah online agar menjadi mata pencaharian berkelanjutan, yakni natural capital, physical capital dan human capital, sedangkan faktor penghambat yang harus ditingkatkan lagi kualitasnya, yaitu social capital dan financial capital.

ABSTRACT:

The research aims to analyze shariah business online strategy at CV Ardata Media Semarang that used in the perspective of Sustainable Livelihood Approach. This research was a qualitative research supported by quantitative data. The method of data collection used the method of interviews, observation and collection of questionnaires, and documentation.
The results of the research indicated that, CV Ardata Media has the potential to become a sustainable online shariah company in the long term. The founder of CV Ardata Media hopes for blessing in the business and could be empower fellow citizens to work and have such an income independently. CV Ardata Media runs a shariah business according to the principle of muamalah. The practice of bussiness that used in online shariah business management actually increase the trust and loyalty of clients. CV Ardata Media's clients were increasing every month, so the company's turnover was also increased. The supporting factors in online shariah companies to become sustainable livelihoods, namely such as natural capital, physical capital and human capital, while the inhibiting factors must be improved quality, namely social capital and financial capital.