Market Share dapat didefinisikan sebagai persentase ukuran pangsa pasar yang ditempati oleh sebuah perusahaan atau bank. Market Share menjadi salah satu indikator meningkatnya kinerja pemasaran suatu perusahaan. Penelitian ini bertujuan untuk menganalisa Pengaruh CAR, ROA, NPF, FDR dan BOPO terhadap Market Share pada Bank Umum Syariah di Indonesia. Penelitian ini menggunakan data sekunder, yaitu statistik perbankan syariah dimulai dari bulan Januari 2016 sampai bulan Desember 2021. Metode analisis data yang digunakan yaitu model VAR (Vector Autoregression). Berdasarkan Impulse Response dapat disimpulkan bahwa variabel ROA memberikan respon negatif terhadap perubahan Market Share Bank Umum Syariah Indonesia. Pada variabel CAR memberikan respon positif terhadap perubahan Market Share Bank Umum Syariah Indonesia. Pada variabel NPF memberikan respon negatif terhadap perubahan Market Share Bank Umum Syariah Indonesia. Pada variabel FDR memberikan respon positif terhadap perubahan Market Share Bank Umum Syariah Indonesia. Pada variabel BOPO memberikan respon negatif terhadap perubahan Market Share Bank Umum Syariah Indonesia
 
ABSTRACT:
Market share can be defined as the percentage of market share size occupied by a company or bank.Market Share is one indicator of increasing a company's marketing performance. This study aims to analyze the effect of CAR, ROA, NPF, FDR and BOPO on market share in Islamic commercial banks in Indonesia. This study uses secondary data, namely Islamic banking statistics starting from January 2016 to December 2021. The data analysis method used is the VAR (Vector Autoregression) model. Based on Impulse Response, can be concluded that the ROA variable gives a negative response to changes in the Market Share of Indonesian Islamic Commercial Banks. The CAR variable gives a positive response to changes in the Market Share of Indonesian Sharia Commercial Banks. The NPF variable gives a negative response to changes in the Market Share of Indonesian Sharia Commercial Banks. The FDR variable gives a positive response to changes in the Market Share of Indonesian Sharia Commercial Banks. The BOPO variable gives a negative response to changes in the Market Share of Indonesian Sharia Commercial Banks