Marketing strategy is the key to the success of various businesses, including the post-covid 19 pandemic batik business in the city of Semarang. The strategy so that marketing goals can be achieved is one of them by implementing a marketing mix. However, most studies only focus on discussing the marketing strategy of batik businesses when the Covid-19 pandemic is present, regardless of the state of their business after the Covid-19 pandemic. In this study, the authors took three batik business locations in Semarang City, namely, Batik Semarang 16, Batik Mutiara Hasta and Zie Batik. This research includes field research. Sources of data taken from the research location through observation, interviews, and documentation collection. The type of research method used is descriptive qualitative. The results of this study indicate that during the covid 19 pandemic, Batik Mutiara Hasta was superior in its products so that it could survive and increase its sales volume. However, after the Covid 19 pandemic, Batik Mutiara Hasta has lagged behind Batik Semarang 16 and Zie Batik, even though the three of them both have SNI certification for batik businesses. Furthermore, the research results show that Batik Mutiara Hasta has not implemented the promotion, place, people, physical evident strategy optimally after the Covid 19 pandemic. In the promotion strategy, in its application, there are several media that have not been implemented, namely advertising media and online sales promotions. In the place strategy, it also does not have a special distribution channel because there are no human resources who specifically take care of this section. Of these two strategies, it is directly related to the people strategy, where people are people related to marketing activities. In the physical evident strategy in its application is also still lacking. Some of these things have triggered BMH to lag behind Batik Semarang 16 and Zie Batik after the current Covid 19 pandemic.