This study aims to analyse the rhetoric in applying language from Soekarno’s speech by using three concepts of Aritoteles (ethos, pathos, and logos) and to reveal the values of dakwah in the speech from the perspective of dakwah. This study uses library qualitative method by using two approach, they are socio-history and rhetoric. The technic of analysis used is content analysis by Harold D. Lasswell. In order to reveal the rhetoric, researcher uses two data: the 18th and 21st (guided democracy) Independence Day of Indonesia. The result shows that those speeches indicate the rhetoric of Soekarno built by positive-negative connotation and systematic. The negative connotation is used to convey information and assert negative impact of prosperous. On the other hand, the positive’s connotation used by Soekarno is nice and humble. Those positives can grab the heart of citizen and strengthen the unity. Furthermore, the systematic langue of Soekarno’s speech is very understandable. In the values of dakwah, the dictions are represented by positive temper (al-ghadzabu yasyiid) and negative temper (ghadzabu Haqiir). Language can also help to grow ukhuwah al-Islamiyah and implicitly those speeches present threathening for future by using amtsal kaminah in short (ijaz). Those are also supported by the figure of Soekarno; fathonah, good attitude (al-karimah), and good mission to build the mentality of Indonesian people.