The research background discussed about phenomenon of MUI halal labeling. Therefore the MUI is a non-government institution. They ordered by the Ministry of Religious Affairs as well as examiner implementing halal products sold in Indonesia. And why them are so influences in Indonesia society, especially MUI`s Halal Labeling. The aim of the research is how hegemony on MUI halal labeling according to Antonio Gramsci's thought to determine the consumption pattern of today's society with the mechanism of consensus without coercion.
The thesis use library research with use qualitative descriptive approach. The data collection is done by using the documentation. The data analysis with method of data compiled data systematically that discussed about the subject matter through the following three steps: developing and applying codes; identifying themes, patterns and relationships; summarizing the data. The conclusion is MUI create a social hegemony in society with contructing dominant discourse, using the role of the state and law as the legitimacy of the established discourse, there are intellectual and moral leadership through the role of the Ulema who are part livelihood of the people of Indonesia; and public discipline or agreement on the credibility of Ulema in solving the problems of the people. Hegemony works not through coercion, but the hegemony of making minorities accept voluntarily through a consensus process.