Items where Author is "Mutiara, Nilam Cahaya"
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Thesis
Mutiara, Nilam Cahaya (2025) Pengaruh brand image dan brand trust terhadap keputusan pembelian produk Unilever di tengah isu boikot afiliasi pro-Israel dengan perceived consumer effectiveness sebagai variabel moderator. Undergraduate (S1) thesis, Universitas Islam Negeri Walisongo Semarang.