Items where Author is "Naimah, Irma Sri"
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Thesis
Naimah, Irma Sri (2025) Pengaruh viral marketing dan electronic word of mouth terhadap keputusan pembelian di platform TikTok dengan Fear of Missing Out (FoMO) sebagai variabel moderasi: studi kasus konsumen muslim gen Z di Kota Semarang. Undergraduate (S1) thesis, Universitas Islam Negeri Walisongo Semarang.