Reading is a window to the world. By reading we will get varioustypes of information from various sources. There are many kinds of knowledge that we can master because of the reading process. Therefore, it can be concluded that reading is an important and basic language skill to be mastered. Running text is basically running text that is displayed on electronic media displays such as LCD/Television that we have known so far. The purpose of this research is to explain effectiveness of running text media to improve reading aloud skills. In this research the writer used simple experimental design (Pretest Posttest non equivalent Control Grub Design). The experiment class is a VII D consist 32 students, and the control class is the VII C class which consist of 32 students. The total of sample is 64 students. The results of the research that have been described show that student achievement in the experimental class is better than the scores of students in the control class for the post-test. This can be proven by the students' scores before and after treatment. Before treatment, the average value of the experimental class was 29.84 and the control class was 32.50. Running text media was applied in the experimental class to improve students' introduction skill achievement and the average value of the experimental class of 81.88 and the control class of 43.13. So it can be concluded that the running text media introduction skill has a significant effect on increasing introduction skill students seven grade d in SMPN 2 Pegandon.