This research analyzes the marketing students’ need in learning English at SMK Negeri 1 Demak due to the marketing students learn English using English textbook which has same content with other majors. In fact, the school has five distinctive majors. The subject of this research is the eleventh grade of marketing students in XI PM 1. This research used descriptive qualitative research with observation checklist and questionnaire as the tools in collecting data. To analyze the data, the writer involved four activities; observing English teaching and learning process, giving questionnaire to the marketing students, analyzing and describing the obtained data, and calculating percentage of students’ answer in questionnaire. The result of this research shows that the eleventh grade of marketing students in XI PM 1 needs more specific English material and English skill in marketing field. In addition, based on classroom observation, in teaching process the teacher requires to find appropriate way that can make the students more interesting and active. Therefore, to maximize their competence in marketing activities, the marketing students hope that the school can design ESP program.