This research is conducted to develop learning material of Narrative Text according to students’ need. The purpose of this research is to analyze students’ need for Narrative Text material, creating material development and testing the effectiveness. The method that used was Research and Development method of Sugiyono. The data collection techniques are questionnaire, pre-test, and post-test. The data analysis technique used is qualitative, consists of data collection, data reduction, presentation, and conclusion. The quantitative analysis techniques consist of content validity, normality test, homogeneity test, and t-test. The result of this research is described as follow; (1) Students need product in the learning process, the product overcome the problem of students 'lack of interest in the material, the use of video of Powtoon can improve students' enthusiasm. (2) The product is valid based expert validation. The validity of the product get a score of 85 from the first expert, the average is 2.65 included in the valid enough criteria, the second expert get a score of 87, the average is 2.71 included in the valid enough criteria, and the third expert get a score of 95, the average is 2.71 included in the valid criteria. (3) The product is effective. The effectiveness of the product is proven by result of t-count = 3.14. It is higher than t-table = 1.99, there is a significant difference between the control class and the treatment class. It means that the experimental group is better than the control group after getting treatment.